RETAIL

Success Is In The Bag

CONNECTING THROUGH RETAIL

A unique shopping experience is in store

Gain a more complete understanding of your customers’ behavior while they are in-store. Increase the size of their basket, and the frequency of guest visits. Build relationships through discounts and other offers. Connect to your shoppers’ mobile device to create a more complete and engaging shopping experience.

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In-store shoppers search for information online while in-store. Source: Google Study: Digital Impact on In-Store Shopping
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In-store shoppers would be more likely to shop in places that offer personalized coupons and exclusive offers in-store. Source: Google Study: Digital Impact on In-Store Shopping

ENGAGE YOUR SHOPPERS WITH EVERY STEP

We create success by engaging shoppers on their terms, in moments when they are most receptive to product-based communications. Through each step of the customer journey, our platform informs and engages. We create new engagements, while also complementing existing ones.

Our platform entices and rewards. It empowers, measures, analyzes and optimizes so your messaging, offers and communication plans work harder, better and more efficiently.

AWARENESS

Educate and inform your shoppers before they step into the aisle. Doing so, allows you to spend your efforts reinforcing existing communications instead of trying to introduce new ones. Awareness methods include, but are not limited to:

  • Paid Media and Earned Media (Press, Social Media)
  • Direct Mail
  • Packaging
  • In-store Signage and Displays

ACTIVATION

Drive your shoppers to act on your discounts and promotions. Give them the tools to act on their curiosity and interest while they’re filling their cart. Some forms of activation include:

CONSUMER ENGAGEMENT

With an endless amount of content options available, connect with your shopper by entertaining, educating and informing. By adding value, you also add opportunity and ultimately, increase visits, size of basket and brand affinity. Some types of engagement include:

  • Events, Promotions, Deals
  • Contests and Sweepstakes
  • Store Locations
  • Product Comparisons and Reviews
  • Sizing Charts

CONVERSION & REDEMPTION

Define your metrics of success based on your specific needs, engagements and expectations. These measurements will guide both your efforts and ours as we attract more of your shopper’s mindset. Conversion metrics can include:

  • Product Purchase
  • Coupon Redemption
  • App Downloads
  • Contest Entries

SOCIAL AMPLIFICATION

Identify brand champions and give them the opportunity and ability to share their stories and good will. Harness their influence and promote your brand in more meaningful ways.

  • Social Sharing
  • Preferred Customer Messaging and Incentives

TRACKING & ANALYTICS

With the ability to analyze adoption, interaction and engagement, brands and retailers have the opportunity to better understand and more accurately profile their customers. This level of understanding allows for more specific, highly targeted messaging that reduces waste and inefficiency. Some means of analysis include:

  • Frequency of visit
  • Average spend per visit
  • In-store Traffic Patterns
  • Engagement Rates by Communication Channel

Key Benefits

Better understand purchase behavior

Hyper-target different audiences

Optimize deals and offers

71% of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience.

Google Study: Digital Impact on In-Store Shopping

SUCCESS IS IN THE BAG

Increase sales, customer frequency, and gain valuable shopper data and insight, influence purchase behavior.