RESTAURANTS

Engagement Is Served

CONNECTING THROUGH DINING

Innovative Solutions Made Daily

Optimize menus and marketing programs. Reward loyal customers and incentivize new ones. With our integrated mobile platform, analyze and better understand what makes your customer do what they do.

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Consumers wish restaurants knew their seating preferences before walking in the door. Source: Open Table
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Diners routinely interact with a restaurant’s loyalty program using technology. Source: Open Table

DISH OUT ENGAGEMENT THROUGHOUT THE SHOPPER JOURNEY

Whether customers are looking for a place to dine or they’re about to order off your menu, how well you educate them and entice them goes a long way to determining their shopper experience. Within each stage of the customer lifecycle, we create unique moments to attract, engage and entertain shoppers in ways that boost their overall shopping experience.

Our platform entices and rewards. It empowers, measures, analyzes and optimizes so your messaging, offers and communication plans work harder, better and more efficiently.

AWARENESS

Educate your shoppers before they order an appetizer. Doing so, allows you to spend your efforts reinforcing existing communications instead of trying to introduce new ones. Awareness methods include, but are not limited to:

  • Paid Media and Earned Media (Press, Social Media)
  • Receipts
  • Table Tops/Tents
  • In-store Signage and Displays
  • Tray Liners
  • Server Communication

ACTIVATION

Whet your shoppers’ appetites through discounts and promotions. Give them the tools to act on their curiosity and interest over breakfast, lunch, dinner or happy hour. Some forms of activation include:

CONSUMER ENGAGEMENT

Continue the connection with your shoppers by adding value through content that entertains and informs. By engaging your shoppers through content, you create more opportunities for influencing their buying behaviors. Some types of engagement include:

  • Events, Promotions, Deals
  • Contests and Sweepstakes
  • Menu Reviews
  • Seasonal Menu Offers
  • Food prep videos

CONVERSION & REDEMPTION

Define your metrics of success based on your specific needs, engagements and expectations. These measurements will guide both your efforts and ours as we attract more of your shopper’s mindset. Conversion metrics can include:

  • Product Purchase
  • Coupon Redemption
  • App Downloads
  • Contest Entries

SOCIAL AMPLIFICATION

Identify brand champions and give them the opportunity and ability to share their stories and good will. Harness their influence and promote your brand in more meaningful ways.

  • Social Sharing
  • Preferred Customer Messaging and Incentives

TRACKING & ANALYTICS

Measurement and analysis gives brands and retailers the ability to more accurately profile their customers. This level of understanding allows for highly targeted messaging that reduces waste and inefficiency. Some means of analysis include:

  • Frequency of visit
  • Average spend per visit
  • In-store Traffic Patterns
  • Engagement Rates by Communication Channel

Key Benefits

Enhance overall dining experience

Build more effective marketing strategies

Create operational efficiency

One in four diners always or frequently use their mobile phones while at the table to research or decide what to order.

Open Table

ENGAGEMENT IS SERVED

Increase sales, guest frequency, and gain valuable shopper data and insight, influence purchase behavior.