CPG

Packed With Benefits

CONNECTING THROUGH PACKAGING

Unwrap More Engaging Opportunities

Efficiency. Ease. Simplicity. With our completely integrated platform, gone are the days of a proprietary brand app and the costs that go with it. Now you can easily connect with shoppers and create more cost-effective conversions.

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70
Consumers tried a new CPG product/brand after seeing a mobile ad in 2014. Source: NinthDecimal “Mobile Audience Insights Report – Spotlight on CPG”
59
Shoppers used their mobile while grocery shopping in 2014. Source: NinthDecimal “Mobile Audience Insights Report – Spotlight on CPG”

MAKE EVERY ENGAGEMENT GOOD

Within the crowded world of consumer packaged goods, chances to attract and engage are practically around every corner. Whether it’s supporting existing awareness efforts to activating and analyzing, our platform allows brands to accompany shoppers along every stage of the customer lifecycle.

Our platform entices and rewards. It empowers, measures, analyzes and optimizes so your messaging, offers and communication plans work harder, better and more efficiently.

AWARENESS

Before shoppers step into the aisle, educate and inform shoppers and keep products top of mind. Doing so, allows you to spend your efforts reinforcing existing communications instead of trying to introduce new ones. Awareness methods include, but are not limited to:

  • Paid Media and Earned Media (Press, Social Media)
  • Packaging
  • In-store Signage and Displays

ACTIVATION

Drive your shoppers to act on your discounts and promotions. Give them the tools to act on their curiosity and interest while they’re filling their cart. Some forms of activation include:

CONSUMER ENGAGEMENT

Connect and engage your shopper and elevate their shopping experience by connecting valuable content to the mobile device. Some types of engagement include:

  • Events, Promotions, Deals
  • Contests and Sweepstakes
  • Recipes
  • Nutritional Info
  • Specs and Features

CONVERSION & REDEMPTION

Define your metrics of success based on your specific needs, engagements and expectations. These measurements will guide both your efforts and ours as we attract more of your shopper’s mindset. Conversion metrics can include:

  • Product Reviews
  • Coupon Redemption
  • App Downloads
  • Contest Entries

SOCIAL AMPLIFICATION

Identify brand champions and give them the opportunity and ability to share their stories and good will. Harness their influence and promote your brand in more meaningful ways.

  • Social Sharing
  • Preferred Customer Messaging and Incentives

TRACKING & ANALYTICS

Gain a more complete understanding of your shopper to create more specific, highly targeted messaging that reduces waste and inefficiency. Some means of analysis include:

  • Frequency of visit
  • Average spend per visit
  • Number of Coupons Redeemed
  • Engagement Rates by Communication Channel

Key Benefits

App-level experience without app-creation expenditure

Elevate engagement rates for promotions and offers

Extend brand experience beyond the shelf

CPG mobile ads drove 75% more store visits than similar shoppers who didn’t see the ads.

NinthDecimal “Mobile Audience Insights Report – Spotlight on CPG”

70% of consumers tried a new CPG product/brand after seeing a mobile ad in 2014 — a 49% increase from 2013.

NinthDecimal “Mobile Audience Insights Report – Spotlight on CPG”

59% of shoppers used their mobile while grocery shopping in 2014 — a 16% increase from 2013

NinthDecimal “Mobile Audience Insights Report – Spotlight on CPG”

PACKED WITH BENEFITS

Increase sales, gain valuable shopper data and insight, influence purchase behavior.