What is SMS Marketing?

Users text a “keyword” to a 5-digit short code to initially engage with brands and then can opt-in to receive future messages. This gives brands a huge opportunity to deliver highly targeted relevant content to their most loyal brand advocates.

Texting is quick, easy and it’s with you all the time, so there’s no surprise that SMS messages have a 98% open rate and 90% are read within minutes of receipt. Because of this, you can reach more people through SMS than with any other mobile activation method!

What else do I need to know?

The Federal Trade Commission and the Federal Communications Commission have implemented “double opt-in” requirements, but Blue Calypso manages all FTC/FCC compliance for you so you don’t have to worry about it!

So what next?

SMS/short codes are just one of many mobile activation methods that you can deploy using our integrated mobile engagement platform. By offering multiple intercept methods, you will reach a much broader range of people. Our platform not only supports SMS, but you can (and should) also utilize QR codes, beacons, and NFC.

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