What is SMS Marketing?
Users text a “keyword” to a 5-digit short code to initially engage with brands and then can opt-in to receive future messages. This gives brands a huge opportunity to deliver highly targeted relevant content to their most loyal brand advocates.
Texting is quick, easy and it’s with you all the time, so there’s no surprise that SMS messages have a 98% open rate and 90% are read within minutes of receipt. Because of this, you can reach more people through SMS than with any other mobile activation method!