QUICK RESPONSE (QR) CODE
What are QR Codes?
Quick Response or “QR” codes were designed to be an easy and versatile way to connect people with product information by using a QR code reader app which are readily available today.
When scanned, QR codes may prompt the user to call a particular number, send an SMS text, play a video, download an app or most commonly, to connect to a URL depending on the publisher’s objective. No matter what the prompt, your mobile device will automatically know which application to use to open the embedded content. Due to it’s versatility, the possible use cases for QR are virtually endless – particularly for increasing brand engagement and driving purchase behaviors.