What are beacons?

Beacons are devices that emit signals which can be received by compatible apps on smart devices. When in close proximity, beacons can trigger the right message at the right time allowing you to effectively guide your customer on their path to purchase with personalized mobile experiences.

What else do I need to know?

In order for beacons to work, they require an app to listen for them. Once your customer has downloaded a compatible app that is programmed to listen for your beacons, they can receive beacon notifications even if the app is not open.

If you already have an app, we can easily program your app to listen for beacons through our open API. Beacons are actually a great way to increase your current app adoption and usage.

If you don’t have an app, no worries! We can still help you implement a successful beacon strategy, just contact us to learn how!

So what next?

Beacons are just one of many activation methods that you can manage through our integrated mobile engagement platform. By utilizing multiple activation methods, you can reach a much broader range of people! Our platform not only supports beacons, but you can (and should) also utilize short codes, QR codes, and NFC.

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