By: Vivian Pham, Director of Marketing and Client Services for Blue Calypso
Why are more and more companies leveraging SMS marketing? Because it works. Today, texting is everywhere and is one of the most common and preferred ways of communication. How many times have you ever left a text message unopened or unread? If you’re like most people, the answer is probably almost never. This makes SMS an extremely effective marketing tool. Not only can you send a personalized offer or message to a very specific subset of people, but you can do so knowing that there is a 98% chance that they will actually open it and read your message. On top of that, most text messages are read within the first 5 minutes.
To stay relevant, brands need to meet consumers where they already are and nowadays that’s on their mobile devices. The power of SMS marketing is undeniable so if you haven’t already incorporated text into your marketing strategy, it’s time to start. Don’t believe me? Check out these compelling SMS/text insights in the FREE infographic below:
Has your brand leveraged SMS marketing? Tell us more in the comments below!