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The Salem Red Sox Partner With Blue Calypso To Deliver Mobile Fan Engagement

By 03/29/2016News & Press

(DALLAS, TEXAS) – Blue Calypso, Inc. [OTCQB:BCYP], an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers announced today that it has partnered with the Salem Red Sox, a minor league baseball team in Salem, Virginia to engage fans via mobile at LewisGale Field using Blue Calypso’s innovative KIOSentrix™ platform.

“We are so excited to have such a well respected team on board with us. Our integrated mobile engagement platform will allow the Salem Red Sox to forge stronger relationships with their fans, collect data, and proactively seek ways to enhance the in-stadium experience,” said Andrew Levi, CEO of Blue Calypso. “As people are spending more and more time on their phones, sports teams have a huge opportunity to meet them there and not only keep current fans engaged, but also attract new fans. This engagement launches us into the entertainment sector of physical retail where we expect to see a wave of adoption as fans with mobile technologies engage with sports teams, entertainers, shows and venues,” added Levi.

As part of their dedication to providing the best in-stadium fan experience possible the Salem Red Sox will use SMS to provide game updates in the event of inclement weather as well as deals and promotions to fans that have opted-in. Further down the line, the team plans to eventually experiment with beacons to create more opportunities for sponsorship.

The Blue Calypso platform captures real-time, in-depth analytics such as location intelligence, reporting and insight on participant’s content interaction, attribution and conversion. These comprehensive analytics will allow the Salem Red Sox to better understand what fans are looking for what levels of engagement they are comfortable with. By implementing this mobile fan engagement strategy now, the team will ultimately be able to deliver more relevant and memorable game experiences for their fans throughout the 2016 season.

About Blue Calypso, Inc. Dallas-based Blue Calypso, Inc. [OTCQB:BCYP] develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016”. For more information about the Company, please visit www.bluecalypso.com.

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