By Vivian Pham, Director of Marketing and Client Services of Blue Calypso
As more and more business are learning how location-based marketing can drive revenue opportunities, it’s becoming apparent that leveraging mobile is one of the most effective ways to do so. Not only does deploying a mobile engagement strategy allow for brands to tap into valuable shopper data, it also increases their opportunity to strengthen customer relationships.
When trying to determine how to incorporate mobile into your shopper marketing mix, it can be difficult to know where to start. It’s important to know what your options are, so you can determine what mobile activation methods make the most sense for you and your customers. In the infographic below, Blue Calypso presents the pros and cons of different mobile activation methods…all of which is supported by the KIOSentrix platform!