POP & MERCHANDISE TRACKING
POPTrak® from Blue Calypso delivers full-lifecycle display and point-of-purchase materials tracking via the cloud-based Blue Calypso mobile engagement platform.  Beginning with a quick scan of a QR code, NFC chip, or a text message activation, POPTrak’s easy-to-configure workflow will guide your installation team through the process of receiving materials, video setup training, deployment and even validation of successful deployment utilizing mobile video and pictures.

EASILY CONFIGURE A DISPLAY MATERIALS WORKFLOW FOR EACH MARKETING PROGRAM ELEMENT.

POPTrak enables marketers to:

Configure in-store display materials programs quickly.

Validate actual store locations

Deliver display setup instructions.

Confirm proper display setup via pictures/video.

Send display retirement notifications.

Engage store shoppers for on-going display validation.

Analyze and report on the status of in-store displays.

Learn more about POPTrak:

Build and Manage

Engage Consumers

Real-Time Analytics

GET CONNECTED

Increase sales, customer frequency, and gain valuable shopper data and insight, influence purchase behavior.