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NEWS & PRESS

Blue Calypso Files Form 15

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DALLAS, March 30, 2017 – Blue Calypso, Inc. (OTCQB: BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, has filed a Form 15 with the Securities and Exchange Commission (“SEC”) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), to suspend its reporting obligations under Section 15(d) of the Exchange Act.

The Company expects that the termination of its duty to file reports with the SEC will become effective within 90 days. However, as a result of the filing of the Form 15, the Company’s reporting obligations with the SEC, including its obligation to file annual reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K are suspended immediately. The Company believes that the filing of the Form 15 will significantly reduce expenses associated with the preparation and filing of periodic reports with the SEC. The Company plans to evaluate whether to disclose its financial statements on a quarterly and annual basis through the OTC Markets reporting service.

The Company’s common stock is currently traded on the OTCQB, operated by OTC Markets Group, a centralized electronic quotation service for over-the-counter securities. The Company expects that its common stock will continue to be quoted on the OTCQB until its periodic reporting obligations under Section 15(d) of the Act are suspended, at which time the Company anticipates its common stock will be traded on OTC Pink Market, so long as market makers demonstrate an interest in trading in the Company’s common stock. However, there is no assurance that trading in the Company’s common stock will continue on the OTC Pink Market or on any other securities exchange or quotation medium.

The decision of the Company’s Board of Directors to deregister its common stock was based on the consideration of numerous factors, including the large costs of preparing and filing periodic reports with the SEC, the increased outside accounting, audit, legal and other costs and expenses associated with being a public reporting company, the burdens placed on Company management to comply with reporting requirements, and the low trading volume in the Company’s common stock. After deregistration of the Company’s common stock is effective, the Company will decide what level of reporting benefits the Company’s shareholders and its operations.

“After a thorough review by management and the board of directors, we have concluded that filing a Form 15 is the most expeditious path to cash flow neutral operations and ultimately to preserve shareholder value,” said Blue Calypso CEO, Andrew Levi. “Despite our investor relations efforts, we do not believe that the Company’s market capitalization accurately reflects the value in our intellectual property, disruptive KIOSentrix and POPTrak solutions and our current backlog. While a much slower than expected adoption of our technology and ad-tech platforms with leading U.S. retailers has impacted our success in growing revenue, we believe the market remains large and the need for solutions like ours to be significant, but will only be captured by those companies with the persistence and means to remain in pursuit.

“Starting in Q4 2016 and continuing through the first quarter of 2017, we have aggressively reduced our expenses which included significant cuts in sales, marketing, legal, public & investor relations expenses and a reduction in executive compensation. In fact, my cash compensation has been reduced to and will remain at $0 until certain milestones are achieved including strategic alternatives which we believe will accelerate the Company’s path to profitability. We look forward to continuing our work toward profitability and periodic updates as we achieve meaningful milestones,” concluded Levi.

About Blue Calypso, Inc.
Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016” and was named “Shopping Marketing Editors’ Choice” by the Path to Purchase Institute. For more information about the company, please visit www.bluecalypso.com.

Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.

MZ Group
Chris Tyson
Managing Director – MZ North America
Direct: 949-491-8235
BCYP@mzgroup.us
www.mzgroup.us

Blue Calypso to Explore Strategic Alternatives

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Strategic and Financial Review to Increase Shareholder Value

DALLAS, TX – December 20, 2016 – Blue Calypso, Inc. (OTCQB: BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, has commenced a strategic and financial review with the objective to increase shareholder value. This review may result in the Company continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, equity financing, secured or unsecured debt financing, a sale of the Company, a sale of certain assets of the Company or other business combination transaction. The Company’s board of directors will be active in this process as will their legal counsel and other outside experts and advisors.

Blue Calypso has not set a timetable for completion of its strategic review process but intends to update its shareholders as it deems necessary if any material developments occur. Blue Calypso provides no assurance, however, that the strategic review process will result in any transaction.

“The board of directors is committed to increasing shareholder value,” said Blue Calypso CEO, Andrew Levi. “We have determined after careful consideration that this is an appropriate time to undertake a strategic and financial review of the business. In the most recent quarter, we aggressively reduced our monthly expenses which included significant cuts in sales, marketing, legal, public & investor relations expenses and a reduction in executive compensation. While the review is ongoing, the Company will remain focused on delivering improved financial performance by continuing to execute our strategic initiatives.”

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (OTCQB: BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016” and was named “Shopping Marketing Editors’ Choice” by the Path to Purchase Institute. For more information about the company, please visit www.bluecalypso.com.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.

MZ Group
Chris Tyson
Managing Director – MZ North America
Direct: 949-491-8235
BCYP@mzgroup.us
www.mzgroup.us

Blue Calypso to Host Third Quarter 2016 Conference Call on Thursday, November 10, 2016 at 4:30 p.m. ET

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DALLAS, TX – October 20, 2016 – Blue Calypso, Inc. (OTCQB: BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, will hold a conference call on Thursday, November 10, 2016 at 4:30 p.m. Eastern time to discuss its financial results for the third quarter ended September 30, 2016. Financial results will be issued in a press release prior to the call.

Blue Calypso CEO Andrew Levi and CFO Chris Fameree will host the conference call, followed by a question and answer period.

Date: Thursday, November 10, 2016

Time: 4:30 p.m. Eastern time (1:30 p.m. Pacific time)

Toll-free dial-in number: 1-877-407-8033

International dial-in number: 1-201-689-8033

Conference ID: Blue Calypso Third Quarter Conference Call

Please call the conference telephone number 5-10 minutes prior to the start time. An operator will register your name and organization. If you have any difficulty connecting with the conference call, please contact MZ Group at 1-949-491-8235.

The conference call will be broadcast live and available for replay at http://www.investorcalendar.com/IC/CEPage.asp?ID=175407 and via the investor relations section of the company’s website at www.bluecalypso.com.

A replay of the conference call will be available after 8:00 p.m. Eastern time through December 10, 2016.

Toll-free replay number: 1-877-481-4010

International replay number: 1-919-882-2331

Replay ID: 10120

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (OTCQB: BCYP) develops and delivers an innovative location-centric mobile shopper engagement experience for brands, retailers and consumers. The Company’s KIOSentrix® platform connects consumers to brands, drives local in-store traffic, increases shopper spend and shortens the consumer’s path-to-purchase. The Company was recently selected to Retail CIO Outlook magazine’s “Top 10 Merchandising Solution Providers – 2016” and was named “Shopping Marketing Editors’ Choice” by the Path to Purchase Institute. For more information about the company, please visit www.bluecalypso.com.

MZ Group
Chris Tyson
Managing Director – MZ North America
Direct: 949-491-8235
BCYP@mzgroup.us
www.mzgroup.us

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