By Vivian Pham, Director of Marketing and Client Services for Blue Calypso
There is no question that mobile is disrupting the way people engage with brands. There has never been a more direct and immediate channel to reach large audiences in a way that is both real-time and personal. Most people always have their smartphones within reach and some even interact with their smartphones more than they do with their significant other. Consumers are practically addicted to their mobile devices and this presents a significant opportunity for savvy marketers.
By embracing the personal, always-on nature of mobile, brands can capitalize on micro-moments like never before. Through mobile engagement, marketers can leverage real-time, location-centric data to connect with consumers in a way that is highly personalized and relevant. The tremendous value in delivering the right message to target audiences at the right time is indisputable.
As mobile interaction quickly becomes an integral part of the customer journey, consumers have come to expect more. Brands that fail to personalize communications may even start losing their customers to competitors that do. Effective mobile engagement means understanding your mobile audience, designing relevant content, and making strategic use of SMS marketing, mobile apps, beacons, QR code and NFC. If mobile engagement is done right, the benefits to both consumers and brands can be exponential.
When you combine the ubiquity of the mobile device in today’s modern culture along with the proximity data that marketers can leverage, the possibilities are truly endless!