Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing?
Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way to reach mobile consumers. They’ve done it by creating apps, rolling out mobile ad campaigns and other varied approaches. Yet, according to a recent report from Flurry Research, consumers are now spending more than five hours a day on their mobile devices. That means that the strategies of the past are now just table stakes, and we are moving in the direction of a much more entertaining and enlightening era of mobile engagement.
Look no further than explosive popularity of apps like Snapchat (which currently has a $24 billion market cap), Instagram Stories and iMessage and you’ll find the one thing that is becoming very clear – content is becoming a requirement for engaging mobile consumers. Each of these applications have recently rolled out branded content in the form of digital stickers, overlays, filters and themes. And if brands want to stay relevant in this ever-changing mobile landscape, they’ll have to create a mobile content strategy just to even be a part of this conversation.
Read more at: https://www.marketingtechnews.net/news/2017/jun/19/future-mobile-engagement-here-kind/