ACADEMY SPORTS & OUTDOORS
As part of their ongoing efforts to maximize efficiency, a Blue Calypso partner agency was exploring new ways of tracking in-store installation compliance. The agency’s process was typically done through handwritten surveys and if photos were required, they were simply emailed. From there, the manual process of collecting and analyzing the data using spreadsheets could be very arduous and time consuming.
MONROVIA AND LOWE’S
Monrovia and Lowe’s sought to increase engagement with gardeners while making purchase decisions and throughout the life of plant ownership. As one of the country’s premier plant brands, Monrovia’s products are sold in approximately 3,500 retail locations nationwide, local and regional gardening centers like Calloway’s Nursery and Stein’s Garden and Home, in addition to the 1,750+ Lowe’s locations.
MINYARD FOOD STORES
Minyard Food Stores’ challenge was the same as many grocery stores around the nation. How could they provide an immersive in-store experience that offered enough value to their customers to increase basket size and keep them coming back? Ray Schalek, owner of Minyard Food Stores states that “At Minyard, we are continuously looking for ways to improve the customer’s in-store experience while saving them time and money.”
NORTH TEXAS PERFORMING ARTS
North Texas Performing Arts wanted a forward-thinking way to increase donations and public awareness of the organization’s mission, open auditions and upcoming shows at its Plano Children’s Theatre (PCT) and McKinney Youth Theatre (MYT) locations.
PARK PLACE CAR DEALERSHIPS
As part of their mission to provide an extraordinary automotive purchase and ownership experience, Park Place recognizes consumers are utilizing mobile technology to engage with top brands. As one of the largest luxury car dealership groups, the company aspires to deliver customers a distinguished, best-in-class mobile experience by leveraging the personal devices of customers and potential buyers.
SALEM RED SOX
Before the 2016 season, the Salem Red Sox had only used Facebook and email blasts to engage fans before, during and after the games. They were constantly seeking new and innovative ways to reach fans, but were limited by budget. To increase fan engagement at the games, the LewisGale Field team regularly held contests, giveaways and special events such as Bark in the Park and Pink in the Park.