BC Buzz

01/13/2016 in BC Buzz , by

Restaurants and Beacons: Friend or Foe?

By: Andrew Levi, CEO of Blue Calypso According to new findings by ABI Research, the use of beacon technology is set to hit the mainstream market this year, following a strong third quarter in 2015 in shipment data and contract figures. Thus far, traditional big box retailers such as Wal-Mart and Target have rolled out and began testing this technology. However, several other industries, such as restaurants, are looking to…
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01/05/2016 in BC Buzz , by

Predicting 2016: Shopping Trends to Watch For

By: Andrew Levi, CEO of Blue Calypso With the rise of the Internet, retailers have spent several years honing the shopping experience on their websites, but just as many are coming to near perfection, consumer behavior is changing. The popularity of social media, an increased reliance upon mobile and big data have shaken up the way in which businesses now need to market to shoppers. With this, 2016 will be…
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12/21/2015 in BC Buzz , by

5 Ways Mobile Engagement Can Improve Customer Satisfaction

These days, mobile phones are basically an extension of our selves and retailers should respect and embrace this to their advantage. Research shows that 92% of consumers use their mobile device while shopping1 so retailers should be seriously considering how to utilize this channel to engage with shoppers and maximize customer satisfaction. When used the right way, mobile can help retailers deliver a better customer experience and gain more insight…
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12/17/2015 in BC Buzz , by

The Power of SMS Marketing [Free Infographic]

By: Vivian Pham, Director of Marketing and Client Services for Blue Calypso Why are more and more companies leveraging SMS marketing? Because it works.┬áToday, texting is everywhere and is one of the most common and preferred ways of communication. How many times have you ever left a text message unopened or unread? If you're like most people, the answer is probably almost never. This makes SMS an extremely effective marketing…
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12/17/2015 in BC Buzz , by

4 Reasons SMBs Needed a Consumer Mobile Engagement Strategy Yesterday

Consumer engagement involves deepening a relationship with a customer, generating higher value relationships and leveraging these relationships to encourage customers to spend more time with your brand. Engaged customers tend to be more loyal, louder advocates and ultimately higher spenders. However, building engagement is not a series of one-off experiences, it is an ongoing dialogue. Shoppers today are dramatically different than in the past. Consumers want to interact with your…
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11/03/2015 in BC Buzz , by

Is In-Store Beacon Technology Right for You?

By Andrew Levi Ideally, when a consumer walks through the door of the brick-and-mortar retail location, they would be greeted at the front by a store employee who would welcome them, ask if they need assistance in finding a particular item, and potentially offer a pamphlet with the latest deals of the day or special in-store promotions. While in-store greeters are becoming few and far between, retailers can still greet…
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