News & Press

04/25/2016 in News & Press , by

Blue Calypso Granted Patent for Advertising Distribution Through Mobile Social Gaming

First U.S. Patent Issued for Mobile Sponsored Gamification Family with More Patents Pending and to be Filed in 2016 DALLAS, TX – April 25, 2016 – Blue Calypso, Inc. (OTCQB: BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, has been awarded U.S. Patent Number 9,314,697 from the U.S. Patent and Trademark Office (USPTO) for technology related to advertising distribution through mobile…
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03/29/2016 in News & Press , by

The Salem Red Sox Partner With Blue Calypso To Deliver Mobile Fan Engagement

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers announced today that it has partnered with the Salem Red Sox, a minor league baseball team in Salem, Virginia to engage fans via mobile at LewisGale Field using Blue Calypso’s innovative KIOSentrix™ platform. “We are so excited to have such a well respected team on board with…
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03/22/2016 in News & Press , by

Blue Calypso Reports 2015 Operational Results

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, reported its financial and operational results for the year ended December 31, 2015. “We are pleased to report our results for 2015. The year was pivotal for the Company as we refined our focus on mobile shopper engagement for product manufacturers and multi-location brick-and-mortar retailers. We made…
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03/11/2016 in News & Press , by

Coop Italia’s “supermarket of the future” connects consumers to products – and retailers to data

There was a time when grocery shoppers seeking information about their food could get it straight from the farmer who grew it. As it turns out, today’s consumers are every bit as hungry for the same level of connection and insight — and recent tech advances are only increasing their appetite. Each product has a story to tell, and the data that results from the telling of that story can…
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03/11/2016 in News & Press , by

The Physical World Is Eating the Web

The subject of innovation is increasingly atoms instead of bits. IoT blends the two, as do beacons. As I’ve suggested in the past, beacons could transform retail shopping and ad attribution — but thus far, adoption is disproportionate to the hype. That’s mostly due to opt-in friction.
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03/03/2016 in News & Press , by

Federal Court of Appeals Overturns and Affirms PTAB Decisions in Favor of Blue Calypso

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that the United States Court of Appeals for the Federal Circuit has issued their ruling in favor of the Company on two of the four substantive issues heard by the honorable circuit Judges Renya, Schall, and Chen on December 7, 2015. “We are thrilled with…
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02/23/2016 in News & Press , by

Blue Calypso Deploys Its KIOSentrix® Platform Across Four Thousand US Retail Locations and Twenty Thousand Products

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that it is actively deploying its KIOSentrix® technology in approximately 4,000 retail locations on 20,000 unique products. Blue Calypso, in conjunction with its partner IntegraColor, delivers and manages the technology on plant tags for a well-known US-based Fortune 500 big box retailer as well as…
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02/17/2016 in News & Press , by

Blue Calypso Repays and Retires All Outstanding Convertible Debt Held by Magna Equities

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that it has repaid all amounts owed under the Senior Convertible Note (the “Note”) issued by the Company to Magna Equities II, LLC (“Magna”). Blue Calypso issued the Note to Magna on July 20, 2015 as a bridge financing instrument in connection with the Company’s…
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01/14/2016 in News & Press , by

Blue Calypso Recognized Among Top 10 Merchandising Solution Providers 2016 by Retail CIO Outlook

(DALLAS, TEXAS) – Blue Calypso, Inc. , an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers, announced today that it was selected to Retail CIO Outlook’s Top 10 Merchandising Solution Providers list for its expertise in providing unique and flexible platform to connect consumers to brands. The annual list showcases the Top 10 Merchandising Solution Providers for 2016. The positioning is based on…
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01/08/2016 in News & Press , by

Blue Calypso Brings Technology to Theater

BY TARA NIEUWESTEEG • DEC 12, 2015 Instead of a paper Playbill, the show’s information is delivered directly to your smartphone. At intermission, you’re asked to pull out your phone and give feedback or perhaps fill out a survey. Texting in during the show enters you into a contest. And you’re rewarded for all your texting and typing and sharing with free tickets to upcoming productions. North Texas Performing Arts…
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