BC Buzz

06/28/2016 in BC Buzz , by

A Brand’s Hidden Problem: Ineffective POP Display

By: Andrew Levi, CEO of Blue Calypso   Today, brands have numerous options when it comes to reaching their target audience via marketing efforts, including digital, broadcast, print and in-store opportunities. For years, in-store displays have taken a backseat to other methods that appear to be more successful in reaching consumers. For example, 76 percent of businesses use promoted posts and search engine marketing due to the prevalence of digital…
06/14/2016 in BC Buzz , by

Summer Travel — How Travel Organizations can Capitalize on Increased Traffic & Tourism via Mobile Solutions

By: Andrew Levi, CEO of Blue Calypso Gone are the days of Mapsco and printed city attraction lists. Nowadays when any consumer leaves their house, the chances that they have their smartphone on them is practically a guarantee, especially when traveling to a new city. Our smartphones have become a necessity and act as a sacred lifeline between us and the happenings of the lively city, cool restaurants nearby or…
06/07/2016 in BC Buzz , by

How Brands can Revolutionize Store Aisles via CPG Mobile Marketing

By: Andrew Levi, CEO of Blue Calypso The consumer purchase journey continues to become highly segmented with shoppers browsing multiple channels and engaging with more types of content than ever before on their smartphones. However, according to the Direct Marketing Association and Demand Metric, only 16 percent of consumer packaged goods (CPG) brands even use mobile advertising. With a growing “mobile only” internet population and an estimated 250 million mobile…
05/11/2016 in BC Buzz , by

Pros & Cons of Different Mobile Activation Methods

By Vivian Pham, Director of Marketing and Client Services of Blue Calypso As more and more business are learning how location-based marketing can drive revenue opportunities, it's becoming apparent that leveraging mobile is one of the most effective ways to do so. Not only does deploying a mobile engagement strategy allow for brands to tap into valuable shopper data, it also increases their opportunity to strengthen customer relationships. When trying to determine how to incorporate…
05/11/2016 in BC Buzz , by

Should We Be Worried About the Security of Beacons?

By: Andrew Levi, CEO of Blue Calypso If you are tuned into the technology world, then you might have heard that Make Magazine was able to hack into the CES 2016 beacons in January for the second time. By breaking into the Scavenger application source code, hackers were able to connect to the Radius Networks cloud service and obtain the list of beacons used at the show. Once the list…
05/05/2016 in BC Buzz , by

Entertaining the Masses, A Mobile Marketing Approach

By: Andrew Levi, CEO of Blue Calypso Take a look around at any city attraction or entertainment event you go to. Whether it be a sports game, concert, bowling alley or amusement park, there’s a very good chance you’ll see dozens of people on their mobile devices answering a text or call, snapping a photo with friends or scrolling on their social media accounts. While some entertainment venue owners can…
03/28/2016 in BC Buzz , by

3 Strategies For Mobile App Adoption Success

They say Rome wasn’t built in a day. Well, despite our best efforts, neither is mobile app adoption. Today every retailer seems to be exploring the possibility of developing a mobile app, with many already in deployment. While creating the app is one thing, generating adoption is an entirely separate challenge. Mobile use today is an integral part of the shopping experience, with customers searching price comparisons, reading reviews and…
03/07/2016 in BC Buzz , by

Pump to Purchase — A Mobile Path to Sales for C-Stores

  By: Andrew Levi, CEO of Blue Calypso Each year thousands of dollars are spent at the gas pump with the average consumer filling up their car once or twice a week - depending on the type of vehicle and their commute time. While we stop at the gas station frequently, the popularity of self-service payment options eliminates the need for customers to go inside, unless they stop in to…
01/19/2016 in BC Buzz , by

I Built It. They Did Not Come.

By: Andrew Levi, CEO of Blue Calypso Today it seems every shopper uses their smartphone in some way or another on the path to purchase. Whether it be searching for and redeeming coupons, looking up price comparisons or browsing product reviews, the mobile phone has essentially become an integrated part of the shopping experience, both in-store and online. So why then, are retailers still struggling to increase mobile app adoption?…
01/18/2016 in BC Buzz , by

The Magic Ingredients to a Successful App

By Andrew Levi With 51 percent of mobile users utilizing apps while shopping in-store, retailers have an opportunity to impact consumers and turn them into loyal customers right where they’re already engaging — on their smartphones. Hundreds of apps are available to download, but the ones that will remain in the marketplace are those that leverage a user’s daily routine, as recently stated in comScore’s 2015 U.S. Mobile App Report.…