BC Buzz

11/10/2017 in BC Buzz , by

SMS Marketing – The Basics

By: Vivian Pham, Director of Marketing and Client Services for Blue Calypso There are endless benefits of SMS Marketing. It’s easy, highly customizable, and extremely effective. SMS Marketing can be a very powerful tool to cut through all the noise and reach consumers directly. These days, nearly everyone owns a phone and knows how to text message which makes text messaging one of the most convenient and widely used communication channels.…
09/11/2017 in BC Buzz , by

Why Mobile Engagement Matters [Infographic]

By Vivian Pham, Director of Marketing and Client Services for Blue Calypso There is no question that mobile is disrupting the way people engage with brands. There has never been a more direct and immediate channel to reach large audiences in a way that is both real-time and personal. Most people always have their smartphones within reach and some even interact with their smartphones more than they do with their…
09/11/2017 in BC Buzz , by

Should Retailers Invest in a Mobile App as Interest In New Apps Begins To Wane?

By: Vivian Pham, Director of Marketing & Client Services for Blue Calypso Brands and retailers thinking about building a mobile app to engage with customers may want to reconsider. Although consumers are spending a majority of their digital media time on smartphone apps, they are downloading less new apps than before. According to the 2017 U.S Mobile Apps Report just released by comScore, 87% of time spent on mobile is…
06/07/2017 in BC Buzz , by

NFC – A Mobile Engagement Game Changer!

By: Andrew Levi, CEO of Blue Calypso NFC IS HERE! NFC IS FINALLY HERE!!  Well almost….  At Apple’s developer conference this week, while not highlighted as a shiny new feature or gadget, Apple said they would FINALLY open the NFC chip to third parties.  For those of you who are wondering what the heck “NFC” is, Near Field Communications is a special micro-chip and protocol within mobile devices that power…
05/11/2017 in BC Buzz , by

Top 3 Reasons Mobile Engagement Strategies Fail

By: Vivian Pham, Director of Marketing & Client Services for Blue Calypso As marketers, we all know we need to reach people where they already are; and these days it’s on their mobile phones. After all, more than 90% of consumers use their smartphones while shopping in retail stores1. This is why brands in every industry are trying to take advantage of mobile customer engagement to increase conversions, boost cross-sales…
09/15/2016 in BC Buzz , by

Give Text Message Marketing A Chance

By: Andrew Levi, CEO of Blue Calypso It may seem passé, but text message marketing (or SMS marketing) still offers a variety of benefits for brands looking to engage consumers. From QR codes to branded apps, marketers are often tempted to jump on the hottest promotional tool of the moment. Depending on your target audience and campaign objectives, that tool may in fact be your best option, but it’s important…
08/23/2016 in BC Buzz , by

Money Wasted – Barriers to POP Display Efficacy

By: Stephanie Carson, CMO of Blue Calypso Despite all the hype about online shopping, consumers are still making the majority of their purchases at brick-and-mortar retailers, which means marketers need to use every inch of available in-store advertising space to the fullest. Point-of-purchase (POP) signage and displays are an increasingly important tool to help consumer brands cut through the clutter, stand out on retail shelves and improve category performance. When…
08/09/2016 in BC Buzz , by

In-Store Display Execution Compliance [Free Infographic]

By Vivian Pham, Director of Marketing and Client Services for Blue Calypso According to the POPAI 2014 Mass Merchant Study, 82% of purchase decisions are made in-store which is why it is crucial for manufacturers to develop and deploy the right point-of-purchase (POP) displays to influence and guide consumers on their path to purchase. If done right, POP displays can engage shoppers at the right place and the right time…
07/19/2016 in BC Buzz , by

The Power of POP Displays: Why Consumers Make Most Purchasing Decisions In Store

By: Andrew Levi, CEO of Blue Calypso The traditional shopping path to purchase is no longer a simple straight-line journey with five steps: awareness, familiarity, consideration, purchase and loyalty. These days, it is a web of interwoven arrows moving in all directions. There are a multitude of online and offline factors that influence consumers’ purchasing decisions throughout the process. Brands can no longer focus on one or even two channels…
07/14/2016 in BC Buzz , by

Pokémon Go for Retailers?

By: Andrew Levi, CEO of Blue Calypso While driving around, have you noticed more people outside standing in parks or on the street staring at their phones? The latest phenomenon, Pokémon Go, is creating a lot of buzz in the news right now as thousands of people of all ages are becoming obsessed with playing this augmented reality game 24/7. Pokémon Go takes the popular 90’s franchise into the 21st…