Industry Wire

02/08/2017 in Industry Wire , by

Mobile is integral to the consumers that marketers look to reach

NEW YORK — A panel of executives in advertising discussed mobile's role in its development at Mobile FirstLook 2017, including academic perspectives on adjusting to what moderator Jerry Wind described as "Five Forces of Change" which greatly affect marketers today. The “Do Not Call It a Phone: Marketers’ New Mobile Perspectives Beyond Advertising” panel included Tina Wung, global director of innovation at Anheuser-Busch InBev; Hardy Johnson, director of advanced advertising…
02/07/2017 in Industry Wire , by

Whole Foods Talks Up Its Mobile Promotions

We tend to look to brands like Whole Foods Market to be a harbinger of technology adoption. It was one of the first national stores to adopt Apple Pay, and it has an upscale, millennial-oriented demographic for digital, mobile marketing. Left to its own devices, Whole Foods would probably just act cool and let customers come to it. But in recent years, it has been besieged in the organic grocery…
02/06/2017 in Industry Wire , by

Location-targeted mobile ad spend will reach $32B by 2021

Location-targeted mobile ad spend is expected to make up 45 percent of mobile ad spending by the year 2021, according to a new report on the subject from BIA/Kelsey. As mobile penetration grows, marketers will continually turn towards location-targeting as a way to optimize their mobile ad spend dollars. The number represents a 17 percent compound annual growth rate between now and 2021. “The smartphone revolution turns ten this year,…
02/02/2017 in Industry Wire , by

Mobile Driving Marketing Spend Among SMBs

Largely driven by their interest in mobile, 70% of small- and medium-sized businesses plan to up their digital marketing investments this year. That’s according a new survey of some 200 domestic SMBs, which was commissioned by email marketing platform GetResponse. Among that 70% share, half cited mobile as the main reason for their budget increases. “Mobile marketing is increasingly important given the surging content consumption numbers across smartphones and tablets,”…
02/01/2017 in Industry Wire , by

Kohl’s is working on a gradual mobile app transformation, says exec

NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company. Speaking at the National Retail Federation’s Big Show, the executive from Kohl’s spoke about some of the mobile technologies that the company is using to transform its retail experience, as well as the challenges that…
01/31/2017 in Industry Wire , by

3 ways retailers can merge digital and physical store strategies

If you are a multichannel retailer, you probably do the majority of your business in your bricks-and-mortar stores. Sure, people love shopping online, but data shows that shoppers still have a preference for in-store shopping, with 51 percent preferring to buy in-store because they can see and feel products before buying, according to GfK. Is your ecommerce team excited to send customers to your retail locations if the customer is…
01/30/2017 in Industry Wire , by

Baby Boomers And The Mobile Push To Action

Mobile devices have irreversibly altered the consumer path to purchase. Regardless of things like age, gender, location and income, mobile devices give everyone the same ability to connect with the world of information, entertainment, commerce and more. When looking to engage with mobile users, however, marketers need to understand that demographic differences can impact how we approach those connected capabilities. It’s these variations in preferences and behaviors that necessitate generationally…
01/26/2017 in Industry Wire , by

Omni-Channel Marketing Meets Consumer Engagement

Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent interaction whether brick, click, swipe or scan. As this continues to become the norm, consumers will expect frictionless interactions with all brands. This…
01/25/2017 in Industry Wire , by

7 trends that will disrupt and define retail in 2017

These are the best of times for retail. The industry is coming off a record-setting holiday shopping season that formally kicked off with Black Friday online sales of $3.34 billion — an all-time high, up 21.6% year over year. In all, holiday spending surged 3.8% to $196.1 billion in 2016, the strongest rate of growth since 2011, research firm Conlumino found. Both physical and online channels witnessed growth, with online spending…
01/24/2017 in Industry Wire , by

Despite mobile savviness, 98pc of Gen Z still shop in-store

While the youngest generation of shoppers is the one most accustomed to life online, a report from IBM shows that shopping in-store is still important to them, with 98 percent making purchases at a physical store. This piece of data will be helpful for retailers looking to target Generation Z as they grow into marketable consumers. While mobile will remain paramount to targeting them, it will have to work in…