Industry Wire

04/24/2017 in Industry Wire , by

Consumers prefer mobile assistance to sales associates

As many as 77% of consumers rely on a mobile device when shopping in-store, significantly more than the 35% who prefer to speak to a sales associate when they have questions about a product. According to a study by Salsify, the need for informed product content has never been more essential, as even in-store shoppers are turning to digital for information. For those surveyed, 87% agreed that rich, accurate and complete product…
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04/21/2017 in Industry Wire , by

Mobile App Surge Is An Opportunity, But Not For The Reason You Think

Research often tells us what we intuitively know. The latest data from eMarketer reported on in Campaign demonstrates the phenomenon that everyone in mobile marketing has been aware of for quite some time. Yes, people are spending a lot of time on apps. The trouble is, they're not spreading that time around -- it is being focussed on a select few, favoured apps. The result is likely to prompt a turnaround…
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04/19/2017 in Industry Wire , by

Beacon Use Gives Retailers An Edge With Shoppers

Beacon use has sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, shared that perspective in a recent white paper issued by the company supporting the notion the beacon has more to offer than simply promotions. Beacons communicate with smartphone apps…
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04/17/2017 in Industry Wire , by

How Mobile Has Redefined the Consumer Decision Journey for Shoppers

When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers' micro-moments. This introduction to a five-part series reveals the mobile retail trends shaping the industry and why they matter. If we took a snapshot of the shopping experience a decade ago, it would look something like this: When looking for ideas and inspiration, a…
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04/12/2017 in Industry Wire , by

More Evidence of the Mobile-Distracted Shopper

The evidence of mobile’s disruption of traditional retail keeps piling up. The latest: A new study finding that more than three-quarters of digital shoppers use their mobile phones while shopping in-store. The study is another in a lengthening line of research suggesting that a growing number of consumers simply want to be left alone with their phones. Last month, the International Council of Shopping Centers released data showing that roughly…
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04/10/2017 in Industry Wire , by

Brick-and-Mortar Retailers: Here’s What Consumers Want

As brick-and-mortar retailers seek to turn their physical stores into an asset instead of a liability to compete against online retailers, they will need to make sure they are heeding the demands of today’s increasingly mobile phone dependent consumers. For one, while studies have showed in-store shopping remains important to a majority of shoppers, an International Council of Shopping Centers survey released on Monday showed that more than three-fifths of…
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04/07/2017 in Industry Wire , by

US Shoppers Still Prefer to Make Most Purchases In-Store

Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions. But when it comes to shopping (as opposed to actually buying) the results swung in a different direction. In a survey conducted last month of over 1,200 US internet users who qualified as primary household…
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04/07/2017 in Industry Wire , by

Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing

Last week the Media Rating Council (MRC) finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about. Ad-tech executives weighed in on the location guidelines with RTBlog via email. “Location is proving to be an incredibly valuable signal to drive relevance and engagement. At the same time, there's a wide spectrum of accuracy and precision…
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04/07/2017 in Industry Wire , by

5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

Personalization, or one-to-one marketing, has become a key element for marketers looking for ways to stand out in a crowded digital landscape. Eighty-six percent of consumers say retailer personalization impacts their purchasing decisions, and 31% say they want to see more personalization in their shopping experiences. The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a…
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04/05/2017 in Industry Wire , by

Improved analytics a priority for 44% of retailers

Improved real-time data and analytics are a priority for 44% of all retailers, according to a report from Boston Retail Partners (BRP). However, data is not necessarily helping retailers' performance due to lack of corporate alignment and inconsistent processes. In order for a retail organization to have a unified approach to the implementation of data, there must be alignment across all business segments—by channel, by assortment, even by item. In order to…
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