Industry Wire

09/18/2017 in Industry Wire , by

The future of mobile engagement is here… kind of

Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing? Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way to reach mobile consumers. They’ve done it by creating apps, rolling out mobile ad campaigns…
09/15/2017 in Industry Wire , by

Understanding Teens and Their Smartphone Habits

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for them. Though teens still lag behind young adults, a large majority now have smartphones. And…
09/13/2017 in Industry Wire , by

Study: Push notifications boost in-app spending by 16%

Brief: Marketers using promotional push notifications drive 9.6x as many users to make a purchase as the customers who didn't receive a message, according to a study from mobile marketing platform Leanplum made available to Mobile Marketer. Push notifications boost in-app spending by 16%, the study found. Response from app users is also affected by the day and time that a push notification is sent. Notifications sent on a Saturday result in…
09/08/2017 in Industry Wire , by

Generation Z Shows Little Loyalty to Loyalty Programs

Generation Z is only just beginning to make itself felt in the marketplace, but data suggests there are emerging differences with the millennial generation that preceded it. A survey by Lab42 found that Gen Z interacts with brands a little differently than millennials do. For instance, US Gen Z shoppers are far less likely to be motivated by loyalty programs, according to the June 2017 study. Nearly three in four…
09/04/2017 in Industry Wire , by

Marketers Say, ‘Don’t Overlook the In Store Experience’

igital marketing is critically important, but the more physical aspects of interacting with shoppers can’t be ignored. A new CMO Council survey of senior marketing executives found that various aspects of the overall in store experience of brick-and-mortar shopping, such as in store promotions, interactions with in-store representatives, and product packaging, are key elements of a strong omnichannel experience. The survey was commissioned by a group of companies in the marketing, packaging,…
09/01/2017 in Industry Wire , by

In Store Experience Alive and Well Among Millennials

So many loyalty marketers would love to know what exactly makes millennials tick from a customer engagement/customer experience perspective, what kinds of technology options they prefer, and where they like to shop. Like their Generation Z counterparts, millennials like to shop and engage with brands in-store as well as online, which means your loyalty program needs to be seamlessly integrated across digital and physical properties to accommodate your millennial customers.…
08/30/2017 in Industry Wire , by

Mobile apps dominate consumers’ digital media time, but interest in new apps decline

Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobile Apps Report, which finds that 57 percent of consumers’ time spent using digital media is now taking place in mobile apps. Of that, 50 percent is occurring in smartphone apps versus only 7 percent for apps on tablets. Desktop is trailing further…
08/28/2017 in Industry Wire , by

Millennials’ Embrace of Data Sharing Aids Retailers

Younger people appear to be far more comfortable than their older counterparts when it comes to sharing data on their mobile device activities. According to a June 2017 Bank of America study of US smartphone users, millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences. For instance, 45% of millennials were OK with their phones tracking their spending habits, compared with just…
08/21/2017 in Industry Wire , by

3 Major Omnichannel Challenges Today

Omnichannel has been top-of-mind for marketers since the advent of digital media, and it's hard to argue with the progress businesses have made in omnichannel marketing over the last decade or so. Indeed, the industry has come a long way from extolling the benefits of omnichannel to today's world, where businesses not only understand the benefits of omnichannel marketing, but are increasingly facing pressure from customers and partners to be…
08/18/2017 in Industry Wire , by

55% of retailers focusing on unified mobile shopping experience

More than half of retailers are focused on optimizing the customer experience by creating a unified mobile shopping experience. As the future of retail becomes the present, consumers expect retailers to combine the sensory of the physical world with the personalized shopping experience of the digital world. Boston Retail Partners (BRP) conducted the 2017 Customer Experience/Unified Commerce Survey, categorizing customer experience capabilities as the following: educate, engage, execute, enhance and enablers. When it comes to educating…