Industry Wire

10/16/2017 in Industry Wire , by

Push Consumers To Shop InStore

As Amazon continues to heap pressure on retailers by shifting customer expectations concerning fulfillment and pricing, department stores may be suffering more than anyone, says a new study from L2News by Adriel Tey. Many retailers have responded by leveraging off-price subsidiaries to acquire new, value-oriented customers attracted by the prospect of finding bargains on luxury items formerly stocked at full-price stores, says the report. This represents a reversion to a…
10/13/2017 in Industry Wire , by

A billion reasons why loyalty program marketers need customer identity

While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. What’s $100 billion mean to you? Depending upon what side of town I’m on, it’s 74 times the value of the home team, the Chicago White Sox, or 37 times the value of the Chicago Cubs. It’s roughly the value of the world’s most valuable brand, Google. And it’s the total value of…
10/11/2017 in Industry Wire , by


Despite the growth of e-commerce and its incredible convenience, most consumers prefer the in-store customer experience, according to a new study from the National Retail Federation. In fact, the study shows that only about a fifth of U.S. consumers are primarily online shoppers; more than three-quarters are shopping at brick-and-mortar stores, which is as much or more than they did a year ago. The NRF launched Consumer View, a new quarterly…
10/09/2017 in Industry Wire , by

Flonase gets NFC-enabled ‘smart’ shelves in Canadian retailers

Brief: GlaxoSmithKline, the drugmaker whose revenue grew 3% to $9.42 billion in Q2 2017 from a year earlier, introduced “smart” shelves for its Flonase allergy medication. Consumers in Canada can use a smartphone with a near-field communications (NFC) chip to tap a Flonase shelf in stores and get more information about the product, according to a press release. Thin Film Electronics developed the high-tech shelves that contain special tags to give consumers an…
10/06/2017 in Industry Wire , by

Most Retailers Have Made a Start, at Least, with Mobile

Many retailers have some form of mobile technology in place, including mobile sites and apps, according to a study conducted by BRP (Boston Retail Partners). A large share of retail executives in North America surveyed said they have implemented a mobile site or mobile app. Fully 60% said they had implemented a mobile site, and of the remainder more than half expect to build one. Meanwhile, 53% have created a mobile…
10/04/2017 in Industry Wire , by

We Got The Power: How Millennials Are Driving Consumer-First Experiences

I’ve been in a few meetings over the past months where grumbling about Millennials has been an underlying theme. So entitled. Easily sidetracked. Need extra praise. Okay, some of these things may be true on a superficial level, but the Millennial generation has shown us, as consumers, the power we have that we now take for granted. Even we Gen Xers appreciate the influence that Millennials have insisted on, without…
10/02/2017 in Industry Wire , by

Barbadillo boosts engagement rate 4x with NFC-connected bottles

Barbadillo, a Spanish winemaker, boosted sales from a marketing campaign in which some 126,000 bottles were packaged with near-field communication (NFC) technology for users to interact with via smartphone, according to a press release. Thirty percent of consumers who tapped the bottles in a store to see more product information on their mobile device went on to buy the wine. Norwegian packaging company Thinfilm equipped the neck of bottles with its SpeedTap tags…
09/29/2017 in Industry Wire , by

A New Generation of Shoppers Offers Hope for Brick and Mortar

Gen Z doesn't write off in-store shopping at brick-and-mortar stores. As teens and young adults increasingly become a key target for retailers, one big question has been the relationship this so-called digital native group has with brick-and-mortar stores. It turns out the relationship is not bad at all and the group, broadly described as Gen Z, is far  from abandoning physical stores despite their reliance on digital devices and digital…
09/27/2017 in Industry Wire , by

Retail Employees Should Start (Smart)Phoning It In

Mobile devices at retail locations increased both sales and consumer satisfaction Retail customers are known for using their smartphones in-store to get product information and compare prices. But new research shows employees of retail stores are increasingly using mobile devices on the job, sometimes for the same reasons. In a survey conducted in September, publishing network Retail TouchPoints found that more than half (56%) of US retailers gave their employees some type…
09/18/2017 in Industry Wire , by

The future of mobile engagement is here… kind of

Mobile engagement. It’s a fun, often unexplained, often overused phrase we hear tossed around in the marketing and advertising industry. But what is mobile engagement? And, how is it changing? Before we look to the future, let’s take a step back. For years, brands have been trying to wrap their heads around the best way to reach mobile consumers. They’ve done it by creating apps, rolling out mobile ad campaigns…