Fans no longer passively watch their favorite baseball teams. Instead, they are actively engaging with them and other fans through their mobile devices, according to Nielsen Sports.
Just in time for All-Star Week, the research details how tradition and technology are merging when it comes to America’s favorite pastime.
Nielsen Sports SponsorLink research has found that fans associate the word “traditional” with Major League Baseball more so than any other sport. “American” is the most popular attribute fans use to describe baseball, followed by “traditional,” “family oriented,” “entertaining” and “fun.”
However, if you’ve been to a game lately, it’s readily apparent that many in the stands are looking at their mobile devices as much or even more than the action on the baseball diamond. Fans, particularly Millennials, have broadened what they view as “traditional” by multitasking on their mobile devices.
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