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BlueCalypso

More Evidence of the Mobile-Distracted Shopper

By | Industry Wire | No Comments

The evidence of mobile’s disruption of traditional retail keeps piling up.

The latest: A new study finding that more than three-quarters of digital shoppers use their mobile phones while shopping in-store.

The study is another in a lengthening line of research suggesting that a growing number of consumers simply want to be left alone with their phones. Last month, the International Council of Shopping Centers released data showing that roughly 60% of consumers expect that by 2020, they will prefer to be left alone in stores instead of engaging with a salesperson.

The newest survey comes from Salsify, which provides content management services for digital commerce. It found that fully 77% of shoppers use a mobile device while shopping in-store. By contrast, just 35% opt to speak to a salesperson if they have a question.

Read more at: https://retail.emarketer.com/article/more-evidence-of-mobile-distracted-shopper/58e55953ebd4000a54864aef?ecid=NL1014

Brick-and-Mortar Retailers: Here’s What Consumers Want

By | Industry Wire | No Comments

As brick-and-mortar retailers seek to turn their physical stores into an asset instead of a liability to compete against online retailers, they will need to make sure they are heeding the demands of today’s increasingly mobile phone dependent consumers.

For one, while studies have showed in-store shopping remains important to a majority of shoppers, an International Council of Shopping Centers survey released on Monday showed that more than three-fifths of consumers expect that by 2020 they will actually prefer to be left alone to do their own thing while in stores instead of engaging with a sales person. The only caveat: stores have to provide easy access to products and sizes available there.

ICSC didn’t respond to a request for more details on any historical and other findings of the survey.

The survey of more than 1,000 people in February conducted by Opinion Research Corp. for ICSC also found more than half of the consumers said they prefer to virtually see how home furnishings and accessories fit in a home before they make a purchase. Separately, more than half said they want to compile a shopping list on a store app and receive a floor map to locate products.

Read more at: https://retail.emarketer.com/article/brick-and-mortar-retailers-heres-what-consumers-want/58c71918ebd400016cd37b72

US Shoppers Still Prefer to Make Most Purchases In-Store

By | Industry Wire | No Comments

Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions.

But when it comes to shopping (as opposed to actually buying) the results swung in a different direction.

In a survey conducted last month of over 1,200 US internet users who qualified as primary household shoppers, in-store purchasing beat out digital purchasing options by large margins for virtually every category of product. For big-buck purchases like cars, appliances and jewelry, an overwhelming majority of respondents preferred buying in-store to buying online.

Read more at: https://retail.emarketer.com/article/us-shoppers-still-prefer-make-most-purchases-in-store/58dd8922ebd400061c80f3cf?ecid=NL1014

Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing

By | Industry Wire | No Comments

Last week the Media Rating Council (MRC) finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in the moment while they’re out and about.

Ad-tech executives weighed in on the location guidelines with RTBlog via email.

“Location is proving to be an incredibly valuable signal to drive relevance and engagement. At the same time, there’s a wide spectrum of accuracy and precision based on a company’s product approach and technology. Standards are a fantastic way to help marketers better understand these differences [to] ultimately drive adoption and better user experiences,” said Bill Michels, SVP product and partnerships at Factual.

Read more at: https://www.mediapost.com/publications/article/298472/location-targeting-guidelines-will-bring-more-disc.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=101979&hashid=8ZeRfPhY1NKzJv9cWDC22pNJc3g

5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts

By | Industry Wire | No Comments

Personalization, or one-to-one marketing, has become a key element for marketers looking for ways to stand out in a crowded digital landscape. Eighty-six percent of consumers say retailer personalization impacts their purchasing decisions, and 31% say they want to see more personalization in their shopping experiences.

The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.

Here are five examples of ways that major retailers have made their marketing initiatives more relevant using data that was already available through connected POS, CRM, mobile apps, and other marketing technology systems.

Read more at: http://streetfightmag.com/2017/04/04/5-ways-retailers-are-using-marketing-tech-to-support-personalization-efforts/?mc_cid=830797fe4c&mc_eid=8dbdc09f6e

Improved analytics a priority for 44% of retailers

By | Industry Wire | No Comments

Improved real-time data and analytics are a priority for 44% of all retailers, according to a report from Boston Retail Partners (BRP). However, data is not necessarily helping retailers’ performance due to lack of corporate alignment and inconsistent processes.

In order for a retail organization to have a unified approach to the implementation of data, there must be alignment across all business segments—by channel, by assortment, even by item. In order to do that, 82% of those surveyed said they need to either implement new processes or improve their existing planning systems across channels.

According to the report, real-time analytics are a key part of understanding the customer across channels and creating the right assortment for those customers. This means prioritizing investments in systems architecture that can handle collection and utilization of data across the entire organization.

Read more at: http://www.fierceretail.com/digital/improved-analytics-priority-for-44-retailers?utm_medium=nl&utm_source=internal&mrkid=20846422&mkt_tok=eyJpIjoiTjJZNVkyRTJaV0psTXpkaiIsInQiOiJtVVY2NnJGTkxPcDUwMHFlT096YWF4eWoxbitBUkNwV0Y2c3B6VEVpcEdQdnRXbWU2cE1RejhpQjBpTEpMSnJ5cE1NWHNpNUJ1dVpXQWJcL1Q3WmU0cVwvMFd5RlhtdnF2UUxrNmxhSDBpc2lcLzhPTkRaUU5MbVBIUFVLclYzZytMKyJ9