Mobile advertising grew 42% to $41 billion in 2016, and for the first time generated 55% of all online display advertising revenue, according to one estimate. By 2020, mobile will contribute 75% to online display ad revenue.
IHS Markit released a white paper Sunday at the Mobile World Congress in Barcelona, outlining some of the mobile worldwide trends that companies will see in 2017. Those trends include an uptick in display advertising, adoption of native ads and instant messaging apps, and the adoption of virtual reality.
With the shift, measuring the return on investment for everything from search and display to native advertising has become a major challenge for marketers as more of them move a larger chunk of their advertising budgets from desktop to mobile.
There is no one system for brand-and-performance advertising to understand the performance, according to IHS. It will require lots of experimentation, something online marketing experts will debate at the MediaPost Search Insider Summit coming up in April 2017 in Captiva Island, Fla.
Read more at: http://www.mediapost.com/publications/article/296277/even-for-search-geeks-mobile-display-to-take-a-bi.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=101131&hashid=akB9t4tgoWbIH5Q1TsO9gvrF5KU
Retailers are interested in adopting the Internet of Things in the coming years, and better customer experience is one of the driving forces.
Bringing digital capabilities to the physical shopping experience is increasingly important, and retailers worldwide say the Internet of Things may be the way to do it, according to a new study.
The study, conducted by Research Now and Qualtrics for Zebra Technologies, comprises a global survey of 1,700 executives across multiple retail segments.
Almost three-quarters (70%) of executives said they plan to use beacons for location-based marketing by 2021, according to the study.
“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” stated Jeff Schmitz, senior vice president and chief marketing officer at Zebra Technologies.
Read more at: http://www.mediapost.com/publications/article/296457/70-of-retailers-investing-in-beacons-for-location.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=101121&hashid=uuLw-BF_xAdx32emCzMAwiAT3w8
Customers have come to expect personalized marketing experiences across devices and channels. The good news is most marketers are in some phase of implementing a strategy to personalize campaigns and experiences—and this is happening worldwide.
A December 2016 study from Monetate, which surveyed senior marketers from companies headquartered in Asia-Pacific, Europe, the Middle East and Africa, North America and South America, found that 56% of respondents are in the process of implementing of a personalization strategy, while 28% are just starting out.
Only 6% are in the advanced stages of implementation, meaning most marketers still have a way to go.
Among those senior marketers who were implementing personalization strategies, nearly nine in 10 used a lookalike advertising platform, while about eight in 10 engaged in relationship building based on clients’ digital data to optimize in-store experiences. Two-thirds used dynamic content generation, and 73% used real-time chat.
Read more at: https://www.emarketer.com/Article/Most-Marketers-Worldwide-Have-Personalization-Strategies-Place/1015299?mc_cid=f055ed8e1c&mc_eid=8dbdc09f6e
New data shows how marketers can engage consumer electronics shoppers in their micro-moments. Below, we outline the key moments brands must own.
Customer loyalty programs aren’t working like they used to and marketers need to take a fresh look at their respective strategies to ensure success, according to a new report from Accenture Strategy. As a result, the report shows, companies are wasting billions of dollars annually.
Marketers must pay attention to the new factors driving customer loyalty in the digital age or risk losing customers for good, the report notes.
The report titled, “Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely,” gauges the experiences and attitudes of 25,426 consumers around the world, including 2,532 U.S. consumers, about their loyalty relationship with brands and organizations today. The report found that 54 percent of U.S. consumers have switched providers in the past year, and almost one fifth (18 percent) confirm their expectations around brand loyalty have completely changed. The report also identified five new factors influencing loyalty today.
Read more at: https://www.loyalty360.org/content-gallery/daily-news/it-s-time-for-marketers-to-take-a-fresh-look-at-cu
Retailers today are confronted by a more complex and diverse business environment. With more information at the hands of consumers, new ways they engage with products and brands and a more dynamic competitive landscape, traditional retail is going through a period that is more akin to a revolution than an evolution. The old guard of retailers will need to take drastic measures to remain relevant in this new retail order that is defined by information and technology.
In this report, we look at the value proposition of brick-and-mortar retailers from the perspective of convenience, how the old guard is changing as a result of the retail revolution and the drivers of the future retail landscape.
Read more at: https://fungglobalretailtech.com/research/retail-revolution-now/?utm_source=Primary%20List&utm_campaign=5662a305b9-Weekly_Wrapup_12_16_1612_15_2016&utm_medium=email&utm_term=0_07f1d639d2-5662a305b9-258127129&mc_cid=5662a305b9&mc_eid=602a1ebf78
Beacons have not yet been adopted by most US retailers, but consumers are open to the idea of retailers using in-store technologies to monitor their behavior in-store—if there’s something in it for them.
Beacons use Bluetooth technology to detect consumers’ smartphones and send them ads, coupons or other product information.
A November 2016 survey of US internet users from TimeTrade found that nearly half of respondents don’t mind being monitored by beacons or Wi-Fi technologies while shopping, as long as it benefits them in some way.
Another 17% said they don’t mind their behavior being tracked at all. Roughly one in three said they disliked the idea altogether.
Read more at: https://www.emarketer.com/Article/Many-Consumers-Open-Beacons/1015288?ecid=NL1001#sthash.1sbo7Wsy.dpuf
Mobile is a complex marketing channel, and it’s difficult to truly normalize or standardize a strategic approach to it. Nevertheless, it’s one of the strongest channels for marketing because of its consistently high user engagement.
Last year saw AR, live streaming, and other forms of interactive video dominate mobile, and many of the discussions around it. This year’s major mobile shake-up has yet to reveal itself, but marketers can rest assured that something is coming to this vital, tumultuous space as 2017 unfolds. In particular apps — more specifically, app experiences — will be a likely be a big topic for mobile marketers throughout the year.
“Whether it’s time-spent-in, purchase activity, average order size, or whatever it may be: When you look at apps vs. mobile web, apps tend to outperform by a very significant margin,” says Sunil Bhagwan, VP of sales at AppsFlyer. “On a macro level, it makes sense for a lot of different companies across different verticals — whether you’re copy commerce, or gaming, or travel — to really invest and develop an in-app experience for [your] consumers.”
Read more at: http://www.dmnews.com/mobile-marketing/how-apps-could-finally-take-flight-for-marketers/article/639388/?DCMP=EMC-DMN_iMktingNewsDaily&cpn=&spMailingID=16618588&spUserID=MjIzOTUwNzYwNzQ0S0&spJobID=961782288&spReportId=OTYxNzgyMjg4S0