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BlueCalypso

Mobile Loyalty Programs Drive 62% Of Customers To Increase Store Visits

By | Industry Wire | No Comments

Mobile shoppers love deals and brands increasingly are offering more of them.

Mobile is also driving loyalty program membership, which is then impacting what shoppers buy.

This picture has changed over the last year, based on a new study.

In the what-a-difference-a-year-makes department, most (64%) brands reported an increase in loyalty program membership over the last year and most of those cited the addition of mobile components as the biggest contributor.

The study comprised a survey of 125 consumers and 65 brand marketers in the U.S. conducted by 3Cinteractive

Mobile-powered loyalty programs tend to influence customer purchase behavior. More than half (62%) of customers said they make more store visits and purchases because of mobile-enabled loyalty programs, based on the study. This is up from 59% last year.

Customers also seem to want loyalty offers coming in different ways. Last year, nearly half (48%) wanted offerings by text message. That dropped to 21% this year. Here are consumers’ preferences on how they want mobile communication:

  • 21% — SMS
  • 21% — Push notification
  • 18% — Mobile wallet
  • 18% — Mobile app
  • 10% — Virtual assistants
  • 8% — Message app

Read more here.

Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016

By | Industry Wire | No Comments

While Mobile Ad Revenue Soars to All-Time High of $36.6 Billion, Digital Video Surges to a Record $9.1 Billion, According to 2016 IAB Internet Advertising Revenue Report

NEW YORK, NY (April 26, 2017) — Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.

Read more at: https://www.iab.com/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/

“The Retail Bubble Has Now Burst”: A Record 8,640 Stores Are Closing In 2017

By | Industry Wire | No Comments

The devastation in the US retail sector is accelerating in 2017, and in addition to the surging number of brick and mortar retail bankruptcies, it is perhaps nowhere more obvious than in the soaring number of store closures.

While the shuttering of retail stores has been a frequent topic on this website, most recently in the context of the next “big short”, namely the ongoing deterioration in the mall REITs and associated Commercial Mortgage-Backed Securities and CDS, here is a stunning fact from Credit Suisse:“Barely a quarter into 2017, year-to-date retail store closings have already surpassed those of 2008.”

According to the Swiss bank’s calculations, on a unit basis, approximately 2,880 store closings were announced YTD, more than twice as many closings as the 1,153 announced during the same period last year. Historically, roughly 60% of store closure announcements occur in the first five months of the year. By extrapolating the year-to-date announcements, CS estimates that there could be more than 8,640 store closings this year, which will be higher than the historical 2008 peak of approximately 6,200 store closings, which suggests that for brick-and-mortar stores stores the current transition period is far worse than the depth of the credit crisis depression.

Read more at: http://www.zerohedge.com/news/2017-04-22/retail-bubble-has-now-burst-record-8640-stores-are-closing-2017

Location based marketing: The pitfalls and promise of retail campaigns

By | Industry Wire | No Comments

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.

he premise of location-based mobile retail marketing sounds simple enough: find customers, send them compelling offers and see if they show up at stores and spend money.

However, it’s not quite that easy. Tools have to exist and be able to identify customers; customers have to want to be found and the pathway from offers to visits and the actions afterward have to be adequately tracked and digested to provide valuable information. The bad news is that the connective tissue tying these elements together isn’t fully formed. The good news is that it’s getting there.

The future could be even brighter for location-based marketing as data layering, augmented reality, mobile payments and self-driving cars gain steam.

Read more at: http://www.mobilemarketer.com/news/location-based-marketing-the-pitfalls-and-promise-of-retail-campaigns/440927/

Loyalty Programs: The Best Way to Reach Users Is Every Way

By | Industry Wire | No Comments

Consumers want a greater variety of ways to interact with their loyalty programs compared with their preferences from a year ago, according to data from mobile marketing company 3Cinteractive.

Participants were asked to choose one channel through which they preferred to receive loyalty communications.

Preferred Channel for Receiving Loyalty-Related Communications from Brands According to US Internet Users, 2016 & 2017 (% of respondents)

Last year, communication preferences were dominated by two channels: texting and email. In 2016, nearly half of US internet users surveyed said they preferred to receive loyalty-related communications via SMS. In addition, roughly one quarter said they preferred email.

Read more at: https://www.emarketer.com/Article/Loyalty-Programs-Best-Way-Reach-Users-Every-Way/1015733?ecid=NL1001

Infographic: Multicultural Millennials Take Brand Loyalty Seriously

By | Industry Wire | No Comments

Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. “When it comes to loyalty, multicultural millennials give as much as they get,” said Buzz Marketing Group CEO and founder Tina Wells. “They know what they like, and aren’t shy about sharing that information with their friends and contacts.

“And they are not in the dark about their own influence. They don’t want anyone talking down to them. They are buying luxury brands just as much as anyone else—and they know it. But don’t mistake this for being frivolous. Only 24 percent buy luxury items that they cannot afford, even though they would like to own them anyway.”

Read more at: http://www.adweek.com/brand-marketing/infographic-multicultural-millennials-take-brand-loyalty-seriously-174416/

Phone, Web, And Now Texting To Marketers

By | Industry Wire | No Comments

According to a blog by Coleen Ferrier and Rick Petry, reported by the ElectronicRetailing Association, text has emerged for consumers to reach out to marketers. The authors note that, for many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text has emerged as a third powerful communicator, by their analysis.

Convincing numbers, says the report, that support this conclusion:

  • According to Statista, U.S. mobile phone penetration has reached 81%, representing 223 million consumers
  • Those consumers spent an average of 4.7 hours per day glued to their smartphones, according to AT&T and The Center for Internet and Technology Addiction
  • Among their behaviors, 93% of smartphone users have them handy while they watch television (including television advertising) as reported by the USA Edition of the Deloitte Mobile Consumer Survey.

Read more at: https://www.mediapost.com/publications/article/299254/phone-web-and-now-texting-to-marketers.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=102267&hashid=3nrNHnRZZ7nvo-qI8H1zudpo2KQ