Activation Method Types

 
SMS Short Code
NFC
Beacons
QR Codes
Range
Anywhere – as long as user has service. User must be within centimeters – close enough to tap device to NFC. The range varies 100 – 150ft on average assuming there are no walls or structure to block signal. Anywhere – as long as user has service.
Marketing Applications
Deliver mobile messages to promote any kind of deals, events, important updates or reminders. Deliver general mobile content such as product info, mobile coupons or other in-store mobile experiences. Deliver personalized mobile content and experiences in-store via app. Location can be as specific as aisle or department. Deliver general mobile content such as product info, mobile coupons or other in-store mobile experiences.
Measurement Capability
  • In-store activations
  • Location of out-of-store activations
  • Mobile engagement
  • Influence
  • Store visit frequency
  • Mobile engagement
  • Content interactions
  • Store visit frequency
  • Aisle/department shopping frequency
  • Duration and mobile engagement
  • Content interaction
  • Identification of user based on app profile
  • In-store activations
  • Location of out-of-store activations
  • Mobile engagement
  • Influence
What is Required?
Device must support text. Device must have NFC technology – most Android devices have this. Apple devices have the technology, but not open to third parties. Device requires app that listens for beacons. Device requires  any app with QR code reader.
Consumer Trigger
  • User initiated via text
  • If user double opts-in, they are open to receive mobile messages at unspecified time in future
  • If mobile messages contain a link, user must click to open in browser
  • User initiated via tap
  • Mobile experience opens up in browser
  • User must download app initially
  • Automatic push notification when user is within range of beacon
  • Mobile experience opens up in app or in browser
  • User initiated via QR code scan
  • Mobile experience opens up in browser