BLUE CALYPSO, INC. FILES PATENT INFRINGEMENT SUIT AGAINST GROUPON
DALLAS—August 1, 2012 — Blue Calypso, Inc. (OTCBB:BCYP.OB – News),a leader in digital word-of-mouth marketing, announced today that the company has filed a patent infringement complaint against Groupon (GRPN) for infringement of Blue Calypso's United States Patent Nos. 7,664,516 and 8,155,679.
Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. The technology is used in Blue Calypso's state-of-the-art digital marketing platform.
"These patents are the result of years of technology innovation and development that enable us to deliver best-in-class digital word-of-mouth marketing programs to our customers", said Bill Ogle, CEO of Blue Calypso. "As companies try to monetize their social media connections, they are rapidly moving into our technological area of expertise and it is imperative that we protect and secure what we have built."
"Patent protection is enshrined in our Constitution and the jury trial we have requested is designed to protect and encourage inventive businesses like Blue Calypso," said Thomas M. Melsheimer, lead trial counsel for the company and Managing Principal of Fish & Richardson P.C.'s Dallas office. "Innovative technologies, like the ones involved here, must be protected from companies who would use them without permission."
Ogle continued, "This lawsuit against Groupon will allow us to validate our technology, as these patents are significant assets to Blue Calypso and important elements in what we deliver to our clients."
About Blue Calypso, Inc.
Blue Calypso is a leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
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