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MOBILE SHOPPER ENGAGEMENT SOLUTIONS

Blue Calypso’s patented mobile shopper engagement platform enables retailers and brands to deliver a unique and engaging mobile shopping experience to their store shoppers. Our integrated platform streamlines the shopping journey from store entry to checkout, creating a personalized concierge-driven in-store experience. The system increases sales at the local level by delivering a wealth of circumstantially and geographically relevant product- and store-specific data designed to educate users, influence purchase behavior and strengthen relationships with both retailer and product brands.

Through the use of simple mobile-activation methods including SMS/Short Code, iBeacon, QR code and geo-fencing, shoppers can easily connect with businesses and brands to enable a mutually-beneficial purchasing experience. This connection results in the accumulation of comprehensive real-time performance analytics.

As Seen In:


Industry Buzz

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  • 07/29/2015in Industry Buzz

    The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

    I’ve said for years that the real mobile opportunity isn’t about buying things on a tiny screen (m-commerce); it’s about driving offline commerce. Despite the disproportionate media attention for the former, the latter is where 93 percent of U.S. retail still happens. The world is slowly catching on to that reality, which is good to see. A recent D...
  • 07/22/2015in Industry Buzz

    90 Percent Of Retail Shoppers Use Smartphones In Stores

    Mobile loyalty company SessionM recently surveyed 12,000 randomly selected US smartphone users about their mobile shopping behaviors. The company found that 85 percent of respondents said their m-commerce buying was steady or had increased versus a year ago. While roughly 15 percent said mobile buying had increased “significantly,” personal data se...

News & Press

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  • 07/30/2015in News & Press

    Blue Calypso, Minyard Sun Fresh Markets Team Up on Mobile Shopping Engagement Platform

    Blue Calypso is launching a mobile engagement solution at Minyard Sun Fresh Markets aimed at helping enhace the in-store shopping experience with deals and features. “The objective of the platform is to answer all the questions shoppers have when they walk in the front door,” CEO Andrew Levi said. “We want to drive the friction out of...
  • 07/30/2015in News & Press

    Minyard Markets Add ‘App-less’ Shopper Engagement Program

    Retailers are busily adding apps and developing mobile loyalty programs, but Minyard Sun Fresh Market has rolled out an “app-less” shopper engagement program the lets users access a detailed mobile experience by sending a text. Here’s how it works: Shoppers text “FRESH” to an identified number. The app-less mobile web ...


Customers

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