KNOW YOUR CUSTOMERS IN-STORE AND OUT
Our powerful mobile shopper engagement platform drives store traffic, repeat purchases and affinity for brands and retailers.
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POP & Merchandise Tracking
POPTrak™ from Blue Calypso delivers full-lifecycle display and point-of-purchase materials tracking via the cloud-based Blue Calypso mobile engagement platform.

Let us show you how display lifecycle compliance can benefit your organization.

Mobile Engagement for Plant Brands & Garden Centers
Our unique mobile plant tag experience enables plant brands and retail garden centers to develop rich relationships with their passionate gardener customers.

Connect with your gardener customers to drive brand affinity and repeat purchases.

 

Did you know 82% customers make purchase decisions in-aisle?

In stores, 82% of smartphone users turn to their devices to help them make a product decision.
- Forrester Research

 

Did you know 50% of Millennials have downloaded a mobile shopping app?

95 percent or more of Millennials say they want their brands to court them actively, and coupons sent via email or mailed to their homes currently (or will in the future) have the most influence on them.
- Accenture

 

Did you know mobile coupons receive 10x higher redemption rates than print coupons?

Mobile app usage grew a stunning 76% in 2014. The biggest mobile app use growth was in the categories of Lifestyle/Shopping (174%)
- Flurry Analytics