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MOBILE SHOPPER ENGAGEMENT SOLUTIONS

Blue Calypso’s patented mobile shopper engagement platform enables retailers and brands to deliver a unique and engaging mobile shopping experience to their store shoppers. Our integrated platform streamlines the shopping journey from store entry to checkout, creating a personalized concierge-driven in-store experience. The system increases sales at the local level by delivering a wealth of circumstantially and geographically relevant product- and store-specific data designed to educate users, influence purchase behavior and strengthen relationships with both retailer and product brands.

Through the use of simple mobile-activation methods including SMS/Short Code, iBeacon, QR code and geo-fencing, shoppers can easily connect with businesses and brands to enable a mutually-beneficial purchasing experience. This connection results in the accumulation of comprehensive real-time performance analytics.


Industry Buzz

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  • 06/25/2015in Industry Buzz

    Why Many Branded Mobile Apps Will Fall Short

    People on the go are notoriously fickle in their data consumption habits. That’s why new research urges businesses to make the most of the “moment.” Corporate technology teams are falling all over themselves to create mobile apps, often hiring outside experts given scarce internal talent. But is their focus misplaced? Mobile apps generally fall int...
  • 06/17/2015in Industry Buzz

    How an Omnichannel Mobile Strategy Might Have Eased A&P’s Decline

    Embattled supermarket chain A&P could have used mobile as the linchpin in an omnichannel campaign to reach consumers, helping to stave off its latest round of financial troubles in a fiercely competitive marketplace. The grocer’s biggest oversight has been a lack of an omnichannel experience with mobile delivery and loyalty, and failing to inve...

News & Press

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  • 06/05/2015in News & Press

    Blue Calypso Announces Markman Hearing Reset for July 8, 2015

    (DALLAS) – Blue Calypso, Inc. (OTCQB:BCYP), developer of patented mobile consumer shopping engagement solutions for retailers and product manufacturers, today announced the Court has reset a Claim Construction Hearing, or “Markman hearing” for July 8, 2015 in the Eastern District of Texas for Blue Calypso’s patent infringement lawsuits against Grou...
  • 05/21/2015in News & Press

    Blue Calypso Announces Board Additions and Chairman Appointment

    (DALLAS) – Blue Calypso, Inc. (BCYP), developer of patented mobile consumer shopping engagement solutions for retailers and product manufacturers, today announced the appointment of new additions and a chairman to its board of directors and advisory board. “We are adding top talent to both our board of directors and our board of advisors to strengt...

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